Future Brown know that all boundaries are imaginary, unlike you
When people describe Future Brown's sound as sci-fi, they aren't reaching. The self-titled release from the production supergroup is real Blade Runner-type futurism. Mate, Judy Jetson drops pingas to this album.
Looking at the group's line-up it's pretty hard to imagine Future Brown making anything less than thick, MENSA-meeting-in-the-club bangers. With Future Brown, Daniel Pienda, Asma Maroof, J-Cush and Fatima Al Qadiri – familiar names to music luvrs – take you into space, then break the airlock.
Deep, sonorous chimes open the record, letting you know that it's time. The production is lush and dense, but it's an album rife with cosy empty crevices to creep into. Vocalists jump on every track, though 19-year-old artist Tink stands out. She twice blesses the record with lyricism that's both commandeering and sincere, making you feel sexy by association, or maybe just osmosis. But Future Brown's world extends beyond these 11 tracks.
The group is acutely aware of their native ecology: they make electronic music that lives in largely digital environments. But Future Brown aren't pushing to create anything super esoteric. Their Zuckerberg-flavoured logo shouts out to the social network sitting in our pockets and the music video for “Vernáculo” takes the piss out of advertising's flat aesthetic, replacing stock-photo oatmeal humans with beautiful women of colour. Seriously, you'll pass out. Future Brown co-opt mass media and, in their hands, vanilla consumer culture is made meaningful.
The group have embedded themselves within the densely interconnected digital landscape their music is born from, and it shows us something important: the walls between music, technology, and hanging-on-the-wall art are relatively transparent – or not truly there at all. They stamped their logo across the walls of MONA, and made their way into the Perez Museum of Modern art. But they're not fine artists. They've worked with HBA and Telfar, but they're not fashion designers. Creators refusing to be relegated to one 'space' prove how banal rigid distinctions between creative disciplines are. The release of Future Brown proves the team make fkn great music, but that's not it – they move fluidly between artistic and commercial spheres. Future Brown is more of a brand than a band.